PayPay
I lead design for how money gets in and out of the wallet, from top-ups to ATMs to card payments.
- Top-Up A/B Test: Getting users to top up more at once, so fees drop, +7% top-up amount, −13% top-up costs
- Credit Card Sunset: Moving card users to a new way to pay, with vouchers as the bridge, About 30% of card users moved to vouchers
- Cardless ATM: Cash in and out at the ATM with just the app, +12% adoption, +16% transaction success